Challeng

Develop a campaign that would not only promote the brand and its wide range of products, but also spotlight its new Easter egg, specially created for the season. The product's unique feature was that it could be decorated with edible paints.

Insight

Connect the new product with a magical story that would capture the attention of its target audience while serving as the foundation for the entire campaign.

Solution

Created the campaign "The Incredible Colorful Easter by Chocolataria Gramado" centered around the story of Adamastor, a rabbit who was tired of Easter eggs always looking the same. He invented a magical edible paint that allowed children to decorate chocolate eggs, making Easter more colorful, creative and joyful.