Fiore Coffee Shop

Visual Identity / Art Direction /

Packing / Branding

Challenge

Develop a strong and modern visual identity that reflects the company's commitment to excellence in both product quality and customer service.

Insight

Create a slogan that conveys the excellence of Fiore's coffee, design a sophisticated and memorable logo and select a color palette that breaks away from the conventional while still evoking the atmosphere of a coffee shop. Develop a distinctive brand communication strategy with the ability to stand out and leave a lasting impression.

Solution

The slogan "Flavor That Conquers" was created and inspired by the name Fiore, which means "flower" in Italian and is also the owners' surname, the brand symbol was developed. A semi-bold typeface was chosen for the lettering to convey sophistication without sacrificing strength. The letter "O" was customized to resemble a coffee cup viewed from above, adding even more exclusivity to the brand. The color palette was carefully selected to evoke coffee while also providing a unique and original visual identity.