Challange

Develop a campaign to introduce the four-door Mini Cooper to the market in the Brazilian state of Rio Grande do Sul.

 

​Insight

Show how the compact Mini Cooper offers more space in its new four-door version.

Solution

Created the "Big Mini" campaign, highlighting the contrast between the Mini Cooper's iconic compact size and the added space of its four-door model. The concept also reinforced the brand's strong reputation and premium appeal.