Concept Development / Art Direction / Branding

Challenge

Create the brand identity and packaging for Natuz, an oat-based beverage. Also develop a promotional campaign highlighting the drink’s lightness and nutritional value.​

Insight

Design a strong logo that is easy for consumers to remember, along with packaging that stands out from competitors. The campaign aimed to convey the beverage’s lightness as well as its natural and healthy composition.

Solution

A bold typeface was chosen for the logo, while the packaging design emphasized custom lettering and distinctive color palettes. For the campaign, the tagline “For those who are hungry to take good care of themselves” was created, using images of the sky at different times of the day.