​Challenge​

Increase student enrollment in the school's English courses.

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Insight

​Speaking english creates opportunities and opens doors around the world. By highlighting this aspiration, we could reinforce the value of the school's education.

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Solution

Built around the tagline "Those Who Speak English Have a World of Possibilities," we developed a lead generation campaign. Online and offline promotional materials offered a free english lesson. To access it, users completed a form with key contact information, allowing the school to nurture prospects who didn't enroll immediately.

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